Beyond buzz : the next generation of word-of-mouth marketing /: the next generation of word-of-mouth marketing. (©2007)

• Record Type: Book
• Further Information: Note: Lois Kelly.
• Other Names: Kelly, Lois, 1955-
• Contents: Enough with the marketing blah blah blah- let's talk about something interesting -- Make meaning, not buzz -- Have a fresh point of view (or several) -- Listen up: seven ways to uncover talk-worthy ideas -- Nine themes that always get people talking -- Straight talk: talk like you talk, talk like you mean it, talk in these ten new ways -- Shift to a conversational marketing mind-set -- Building a "talk" culture -- Be more interesting- conversations, passion, and an honest point of view -- Appendix: Checklists, templates, additional resources.
• Publisher Details: New York : AMACOM
• Publication Date: 2007
• Copyright Date: 2007
• Extent: 1 online resource (x, 228 pages), illustrations
• Subjects: 658.8; Communication in marketing; Marketing; BUSINESS & ECONOMICS -- Marketing -- General; BUSINESS & ECONOMICS -- Distribution; Communication in marketing; Marketing; Electronic books; Electronic books
• Languages: English
• ISBNs: 9780814429907; 0814429904; 9781281128522; 9786611128524; 6611128522
• Related ISBNs: 9780814473832; 0814473830; 128112852X
• Notes: Note: Includes bibliographical references (pages 213-220) and index.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.