Beyond buzz : the next generation of word-of-mouth marketing /: the next generation of word-of-mouth marketing. (©2007)
- Record Type:
- Book
- Title:
- Beyond buzz : the next generation of word-of-mouth marketing /: the next generation of word-of-mouth marketing. (©2007)
- Main Title:
- Beyond buzz : the next generation of word-of-mouth marketing
- Further Information:
- Note: Lois Kelly.
- Other Names:
- Kelly, Lois, 1955-
- Contents:
- Enough with the marketing blah blah blah- let's talk about something interesting -- Make meaning, not buzz -- Have a fresh point of view (or several) -- Listen up: seven ways to uncover talk-worthy ideas -- Nine themes that always get people talking -- Straight talk: talk like you talk, talk like you mean it, talk in these ten new ways -- Shift to a conversational marketing mind-set -- Building a "talk" culture -- Be more interesting- conversations, passion, and an honest point of view -- Appendix: Checklists, templates, additional resources.
- Publisher Details:
- New York : AMACOM
- Publication Date:
- 2007
- Copyright Date:
- 2007
- Extent:
- 1 online resource (x, 228 pages), illustrations
- Subjects:
- 658.8
Communication in marketing
Marketing
BUSINESS & ECONOMICS -- Marketing -- General
BUSINESS & ECONOMICS -- Distribution
Communication in marketing
Marketing
Electronic books
Electronic books - Languages:
- English
- ISBNs:
- 9780814429907
0814429904
9781281128522
9786611128524
6611128522 - Related ISBNs:
- 9780814473832
0814473830
128112852X - Notes:
- Note: Includes bibliographical references (pages 213-220) and index.
- Access Rights:
- Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
- Access Usage:
- Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.
- View Content:
- Available online (eLD content is only available in our Reading Rooms) ↗
- Physical Locations:
- British Library HMNTS - ELD.DS.547962
- Ingest File:
- 03_163.xml