The organic growth playbook : activate high-yield behaviors to achieve extraordinary results - every time /: activate high-yield behaviors to achieve extraordinary results - every time. (2020)

• Record Type: Book
• Further Information: Note: Bernard Jaworski, Bob Lurie.
• Authors: Jaworski, Bernard J; Lurie, Bob
• Contents: Chapter 1. Overview of the Organic Growth Playbook Chapter 2. Terrafix: Reigniting Blockbuster Growth in Pharmaceuticals Chapter 3. First Principle: Map the Buying Process Waterfall Chapter 4. EnServ: 'Everyone Sees the Market the Same Way' Chapter 5. Second Principle: Propensity-Based Segmentation Chapter 6. Sparkle Cosmetics: Winning at the Wall Chapter 7. Third Principle: Unearth the Critical Drivers Chapter 8. Caesar Financial: 'We Need the Whole Client Portfolio!' Chapter 9. Fourth Principle: Develop a Behavior Chapter 10. Fifth Principle: Invest Disproportionately Chapter 11. Applying the Playbook in Different Markets Chapter 12. Overcoming Organizational Roadblocks.
• Publisher Details: United Kingdom : Emerald Publishing
• Publication Date: 2020
• Extent: 1 online resource
• Subjects: 658.8; Marketing; Consumer behavior
• Languages: English
• ISBNs: 9781839826863; 9781839826849
• Related ISBNs: 9781839826870
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.