Marketization theory and evidence from emerging economies /: theory and evidence from emerging economies. (2020)

• Record Type: Book
• Further Information: Note: Himadri Roy Chaudhuri, Russell W. Belk, editors.
• Other Names: Roy Chaudhuri, Himadri; Belk, Russell W
• Contents: Intro -- Foreword: Markets, Marketing, And Marketization -- Preface -- Contents -- About the Editors -- Conceptualizing and Problematizing Marketization -- Marketization: Exploring the Geographic Expansion of Market Ideology -- Introduction -- Adam Smith: Classical Economic Theory -- The German Historical School: Questioning Smith -- Critical Accounts of Producer and Marketplace Efficiency -- World War II and the Cold War -- Modernization Theory, Positivism and Marketing Education -- From Modernization to Neoliberalism -- Into the Darkness Subjectivity, Self-discipline and a Marketing Orientation -- Conclusion -- References -- The Nature of Modern Marketization -- Introduction -- History of the Modern Market and Its Consequences -- Further (Dire) Consequences of the Consequences of Market Culture -- Concluding Thoughts -- References -- Commodification as a Part of Marketization -- Introduction -- The Processes of Commodification and Singularization in a Marketized Economy -- Consumer Culture -- Transformative Processes of Consumer Culture -- Commodification -- Expanding Commodity Boundaries Consumer and Cultural Consequences of Commodification -- A Monetized View of Life -- Human Commodification -- Self-commodification -- Resisting Commodification -- Critical Research Questions -- Conclusions -- References -- Case Studies of Marketization -- Exploring the Gift-Giving Rituals of the New Middle-Class Consumers in a Muslim Society -- Theoretical Background -- Method -- Findings -- Gift-Giver's Income -- Gift-Giver's Identity or Recipient's Characteristics -- Perceived Degree of the Relationship Between the Gift-Giver and the Recipient -- Religiosity Childhood Memories Affect Gift-Giving Behavior -- Gifts Carry Symbolic Messages -- Reciprocity and Obligation -- Conclusion -- Appendix: Summary of Selected Studies on Gift-Giving -- References -- Marketisation of Climate Change: Applying Chrematistics Framework to Warmth Rationing Issue in New Zealand -- Introduction -- Thermal Comfort Provisioning -- Chrematistics Framework -- Applying Chrematistics Framework to Warmth Rationing Dynamics -- Market System Identification -- Manifesting Signs of Chrematistics -- Opportunity Cost of Policy Choices -- Misleading Societal Discourse Conclusion and Implications -- References -- Marketization in Poland: Stories About Changes in Materialist and Humanist Life Values -- Polish Cultural Values -- Method -- Classifying Stories -- Life Values Before Marketization -- Materialism Before Marketization -- Humanism Before Marketization -- The Relation Between Materialism and Humanism Before Marketization -- Life Values After Marketization -- Materialism After Marketization -- Humanism After Marketization -- The Relation Between Materialism and Humanism After Marketization -- Discussion -- Social and Scientific Relevance -- Conclusions
• Publisher Details: Singapore : Springer
• Publication Date: 2020
• Extent: 1 online resource (312 p.)
• Subjects: 658.8; Marketing; Electronic books; Electronic books
• Languages: English
• ISBNs: 9789811545146; 9811545146
• Related ISBNs: 9811545138; 9789811545139
• Notes: Note: References
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.