CRM goes digital : Digitale Kundenschnittstellen in Marketing, Vertrieb und Service exzellent gestalten und nutzen /: Digitale Kundenschnittstellen in Marketing, Vertrieb und Service exzellent gestalten und nutzen. (2020)

• Record Type: Book
• Further Information: Note: Martin Stadelmann, Mario Pufahl, David D. Laux.
• Editors: Stadelmann, Martin; Pufahl, Mario; Laux, David D
• Contents: CRM: Strategien, Organisation, Controlling und Mitarbeiter.- Konzepte in der Digitalisierung.- Best Practices im CRM: Fallstudien kundenzentrisch agierender Unternehmen.- Themen der CRM-Forschung.
• Edition: 1. Aufl. 2020
• Publisher Details: Wiesbaden : Springer Gabler
• Publication Date: 2020
• Copyright Date: 2020
• Extent: 1 online resource (400 pages)
• Subjects: Business; Management science; Sales management; Business & Economics -- Sales & Selling; Sales & marketing; Business & Economics -- Customer Relations; Customer services; Customer relations--Management
• Languages: German
• ISBNs: 9783658270162
• Related ISBNs: 9783658270155
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.