Cite
APA Citation
Deming, S. (2010). The brand who cried "wolf" : deliver on your company's promise and create customers for life. Hoboken, N.J : Wiley. http://access.bl.uk/ark:/81055/vdc_100102318195.0x000001
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Deming, S. (2010). The brand who cried "wolf" : deliver on your company's promise and create customers for life. Hoboken, N.J : Wiley. http://access.bl.uk/ark:/81055/vdc_100102318195.0x000001