Ethical marketing and the new consumer. (2009)

• Record Type: Book
• Further Information: Note: Chris Arnold.
• Other Names: Arnold, Chris
• Contents: The power of brand ethos -- Ethical : reality or a brand image? -- Churn and the disposable society -- Bad tasting medicine -- It's not what you say but what you do -- Brand terrorism -- Survival and security -- Engaging the consumer, sharing responsibility -- Finding reasons to buy -- Research and surveys -- The business and religion of ethics -- Fairtrade -- Food waste and recycling -- Recycling for resale -- Turning recycling into good marketing -- The ethical sphere -- Language and persuasion -- How to be a creative marketer -- Fat and fit : obesity and health -- Selling ethical behaviour -- From brand values to brand value -- Fast fashion -- Washing green -- Green insurance and finance.
• Publisher Details: Chichester, U.K : Wiley
• Publication Date: 2009
• Extent: 1 online resource (xv, 272 pages), illustrations
• Subjects: 658.8; Marketing -- Moral and ethical aspects; New Age consumers; BUSINESS & ECONOMICS -- Marketing -- General; BUSINESS & ECONOMICS -- Distribution; Marketing -- Moral and ethical aspects; New Age consumers; Öko-Marketing; Marketing; Unternehmensethik; Konsumentenverhalten; Electronic books
• Languages: English
• ISBNs: 9781119206514; 1119206510; 0470682779; 9780470682777; 9780470685464; 0470685468; 9780470685457; 1282483102; 9781282483101
• Related ISBNs: 047068545X; 9780470743027; 0470743026
• Notes: Note: Includes bibliographical references and index.; Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.