Principles of marketing. (2019)
- Record Type:
- Book
- Title:
- Principles of marketing. (2019)
- Main Title:
- Principles of marketing
- Further Information:
- Note: Philip Kotler [and three others].
- Authors:
- Kotler, Philip
Armstrong, Gary
Harris, Lloyd C
He, Hongwei - Edition:
- Eighth edition
- Publisher Details:
- Harlow, United Kingdom : Pearson Education
- Publication Date:
- 2019
- Extent:
- 1 online resource (720 pages)
- Subjects:
- 658.8
Marketing - Languages:
- English
- ISBNs:
- 9781292269610
1292269618 - Access Rights:
- Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
- Access Usage:
- Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.
- View Content:
- Available online (eLD content is only available in our Reading Rooms) ↗
- Physical Locations:
- British Library HMNTS - ELD.DS.476833
- Ingest File:
- 03_028.xml