Cite
MLA Citation
Nicholas Ind and Schmidt (Professor of marketing). Co-creating brands : brand management from a co-creative perspective. London : Bloomsbury Business, 2019. http://access.bl.uk/ark:/81055/vdc_100093972965.0x000001
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Nicholas Ind and Schmidt (Professor of marketing). Co-creating brands : brand management from a co-creative perspective. London : Bloomsbury Business, 2019. http://access.bl.uk/ark:/81055/vdc_100093972965.0x000001