Co-creating brands : brand management from a co-creative perspective /: brand management from a co-creative perspective. (2019)

Record Type:: Book
Title:: Co-creating brands : brand management from a co-creative perspective /: brand management from a co-creative perspective. (2019)
Main Title:: Co-creating brands : brand management from a co-creative perspective
Further Information:: Note: Nicholas Ind, Holger J. Schmidt.
Authors:: Ind, Nicholas
(Professor of marketing), Schmidt, Holger J
Publisher Details:: London : Bloomsbury Business
Publication Date:: 2019
Extent:: 1 online resource
Subjects:: 658.827
Brand name products -- Management
Branding (Marketing) -- Management
Customer relations -- Management
Languages:: English
ISBNs:: 9781472962256
9781472962270
Related ISBNs:: 9781472962263
Notes:: Note: Description based on CIP data; resource not viewed.
Access Rights:: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
Access Usage:: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗
Physical Locations:: British Library HMNTS - ELD.DS.478583
Ingest File:: 04_027.xml