Social customer relationship management : fundamentals, applications, technologies /: fundamentals, applications, technologies. ([2020])

Record Type:: Book
Title:: Social customer relationship management : fundamentals, applications, technologies /: fundamentals, applications, technologies. ([2020])
Main Title:: Social customer relationship management : fundamentals, applications, technologies
Further Information:: Note: Rainer Alt, Olaf Reinhold.
Authors:: Alt, Rainer, 1964-
Reinhold, Olaf
Contents:: Social CRM: Evolution and Building Blocks.- Social CRM: Four Case Studies.- Social CRM: Tools and Functionalities.- Social CRM: Challenges and Perspectives.
Publisher Details:: Cham : Springer
Publication Date:: 2020
Copyright Date:: 2020
Extent:: 1 online resource
Subjects:: 658.812
Customer relations -- Management
Social media -- Economic aspects
Electronic books
Languages:: English
ISBNs:: 9783030233433
Related ISBNs:: 303023343X
9783030233426
Notes:: Note: Includes bibliographical references and index.
Note: Online resource; title from PDF title page (SpringerLink, viewed September 13, 2019).
Access Rights:: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
Access Usage:: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗
Physical Locations:: British Library HMNTS - ELD.DS.453967
Ingest File:: 02_590.xml