Marketing mit Sprachassistenten : so setzen Sie Alexa, Google Assistant & Co strategisch erfolgreich ein /: so setzen Sie Alexa, Google Assistant & Co strategisch erfolgreich ein. ([2019])

• Record Type: Book
• Further Information: Note: Thomas Hörner.
• Authors: Hörner, Thomas
• Contents: Sprachassistenten – die Hintergründe.- Einordnung in die Unternehmensaktivitäten.- Sprachassistenten in Marketing und Verkauf.- Content-Marketing über Voice-Technologien.- Kundenservice mit Sprachassistenten.- Produktbegleitende Voice Apps.- Markenführung auf Sprachassistenten.- Sprachassistenten in eigene Produkte integrieren.
• Publisher Details: Wiesbaden, Germany : Springer Gabler
• Publication Date: 2019
• Extent: 1 online resource
• Subjects: 658.802; Marketing; Internet marketing; Intelligent personal assistants (Computer software); Wireless communication systems; Automatic speech recognition; BUSINESS & ECONOMICS / Industrial Management; BUSINESS & ECONOMICS / Management; BUSINESS & ECONOMICS / Management Science; BUSINESS & ECONOMICS / Organizational Behavior; Electronic books; Electronic books
• Languages: German
• ISBNs: 9783658256500; 3658256508
• Related ISBNs: 9783658256494
• Notes: Note: Includes bibliographical references.; Note: Online resource; title from PDF title page (EBSCO, viewed June 14, 2019).
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.