1. Etourism advertising effectiveness: banner type and engagement as moderators. Issue 4 (9th July 2018) Authors: Muñoz-Leiva, Francisco; Liébana-Cabanillas, Francisco; Hernández-Méndez, Janet Journal: Journal of services marketing Issue: Volume 32:Issue 4(2018) Page Start: 462 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Pain-Killer: A 19th Century Global Patent Medicine and the Beginnings of Modern Brand Marketing. (September 2019) Authors: Petty, Ross D. Journal: Journal of macromarketing Issue: Volume 39:Number 3(2019) Page Start: 287 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Book Review: The Fluid Consumer: Next Generation Growth and Branding in the Digital Age. (September 2019) Authors: Blair, James Robert Journal: Journal of macromarketing Issue: Volume 39:Number 3(2019) Page Start: 341 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. In this Issue. (September 2019) Authors: Peterson, Mark Journal: Journal of macromarketing Issue: Volume 39:Number 3(2019) Page Start: 236 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. Book Review: Generation Left. (September 2019) Authors: Bradshaw, Alan Journal: Journal of macromarketing Issue: Volume 39:Number 3(2019) Page Start: 339 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. Inter-firm Trust between Emerging Markets: Chinese Firms in Africa. (September 2019) Authors: Elliot, Esi A.; Zhu, Zhen; Wang, Fei-Ling Journal: Journal of macromarketing Issue: Volume 39:Number 3(2019) Page Start: 304 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. A Challenge within Macromarketing: Global Disasters. (September 2019) Authors: Iacobucci, Dawn Journal: Journal of macromarketing Issue: Volume 39:Number 3(2019) Page Start: 334 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. Ad Hoc Reviewers Journal of Macromarketing Volume 39, Number 3, September 2019. (September 2019) Journal: Journal of macromarketing Issue: Volume 39:Number 3(2019) Page Start: 235 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. A Historical Review of Local Intermediaries in Impoverished Contexts. (September 2019) Authors: Beninger, Stefanie; Shapiro, Stanley J. Journal: Journal of macromarketing Issue: Volume 39:Number 3(2019) Page Start: 238 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
10. Why and How Commercial Marketing Should Promote Sufficient Consumption: A Systematic Literature Review. (September 2019) Authors: Gossen, Maike; Ziesemer, Florence; Schrader, Ulf Journal: Journal of macromarketing Issue: Volume 39:Number 3(2019) Page Start: 252 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗