Cite
APA Citation
Rossi, P., & Krey, N. (Eds.) (2019). Finding New Ways to Engage and Satisfy Global Customers : Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC). Cham, Switzerland : Springer. http://access.bl.uk/ark:/81055/vdc_100079026452.0x000001