Basiswissen Marketing : Quick Guide für (Quer-) Einsteiger, Jobwechsler, Selbstständige, Auszubildende und Studierende /: Quick Guide für (Quer-) Einsteiger, Jobwechsler, Selbstständige, Auszubildende und Studierende. (2016)

• Record Type: Book
• Further Information: Note: Von Gerd-Inno Spindler.
• Authors: Spindler, Gerd-Inno
• Contents: Marketing als Prozess -- Strategisches Marketing -- Kaufverhalten und Kaufentscheidung -- Marktforschung -- Relationship-Marketing -- Die 4 Instrumente des Marketing-Mix -- Reibungspunkte im Marketing-Alltag -- Wichtige gesetzliche Regelungen.
• Publisher Details: Wiesbaden : Springer Fachmedien Wiesbaden Imprint: Springer Gabler
• Publication Date: 2016
• Extent: 1 online resource (XI, 214 S. 208 Abb. in Farbe.)
• Subjects: 658.8; Marketing; Marketing -- Management; Marketing; Marketing -- Management; Electronic books
• Languages: German
• ISBNs: 9783658123802
• Related ISBNs: 365812380X
• Notes: Note: Includes bibliographical references at the end of each chapters and index.; Note: Description based on online resource; title from PDF title page (ebrary, viewed August 22, 2016).
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.