Handbook of advances in marketing in an era of disruptions : essays in honour of Jagdish N. Sheth /: essays in honour of Jagdish N. Sheth. (2018)

• Record Type: Book
• Further Information: Note: Edited by Atul Parvatiyar, Rajendra Sisodia.
• Editors: Sisodia, Rajendra; Parvatiyar, Atul
• Other Names: Sheth, Jagdish N honouree.
• Contents: Foreword: My Reflections About Jagdish Sheth - Philip Kotler; Preface; Part I: Rethinking and Re-envisioning Marketing; Reimagine Marketing - Yoram “Jerry” Wind; Daring to Understand and Change Thinking - Gerald Zaltman; Envisioning Marketing Advances in an Era of Disruptions: A Bottom-up Perspective from Subsistence Marketplaces - Madhubalan Viswanathan; Advancing the Study of Marketing’s Impacts on Society - William L Wilkie; Should Government Regulate Questionable Goods and Services? - Philip Kotler; The Historical Roots of Marketing’s Badge of Infamy - Robert Winsor and David W Stewart; Part II: Marketing for a Better World; Environmental Sustainability Innovations, Sustainability Stakeholders and the Triple Bottom Line - Rajan Varadarajan; Building Sustainable and Socially Impactful Businesses at the Base of the Pyramid - Amitava Chattopadhyay; From Bystanders to Owners: Marketing Sustainability Ownership to Stakeholders to Secure Our Future Well-being - C B Bhattacharya; Sustainability as a Key Component of Marketing Strategy: A Societal Approach - Marcelo L D S Gabriel; Pioneering Research on Sustainability - Omar Rodriguez-Vila and Sundar Bharadwaj; Part III: Managing Marketing in a Turbulent World; Organizing Marketing for an Era of Digital Turbulence - George S Day; Harnessing Disruptions for Marketing Strategies - Rajeev Batra; Economic Tremors and Earthquakes: Sharing, the Sharing Economy, Crowdfunding, Cryptocurrencies and DAOs - Russell Belk; Funding by the Masses: Crowdfunding Platforms and Their Disruption of Traditional Marketing Functions - Yee Heng TAN and Srinivas K Reddy; Customer Journey Modelling: An Integrated Approach to Quantify the Importance, Contribution and Efficiency of Paid, Owned and Earned Media - JoAnn Sciarrino, Jim Friedman, Todd Kirk, Kim Kitchings and John Prudente; Increasing Marketing’s Impact: Making Everyone a Marketer - Edgar Leonard, Neil Bedwell and Nicholas Roth; Part IV: Enhancing Customer Experience and Value; Innovating the Customer Experience - Ruth N Bolton; Customer Centricity in the Digital Age: Rediscovering Value - G Shainesh; The Contextual Nature of Value in Use - Michael Kleinaltenkamp and Dimitri Dekanozishvili; Value-based Marketing in Business-to-Business Markets: Foundation, Logic and Proposal for a Generic Process - Thomas Werani; The 4 As of Marketing Framework and Social Network Platforms - Md Tarique Newaz, Dennis Arnett and Mayukh Dass; Value of Outsourcing Sales and Marketing by CPG Companies in the Age of Retail Disruptions - Atul Parvatiyar, Naveen Donthu and Thomas W Gruen; Part V: Understanding and Managing Customers; Organizational Buying Behaviour: Where We Have Been and Where We Need to Go In - Robert E Spekman and Robert J Thomas; Practical Tools and Frameworks for Customer Management in Business Marketing - Douglas Bowma; Interactivity and International Business - Hakan Hakansson and Ivan Snehota; Are You Ready for Relationship Marketing? It Is a Business Challenge - Christian Gronroos; Trust in Persons, Organizations and Systems - W Fred van Raaij; Can Brand Custodians Cope with Fake News? Marketing Assets in the Age of Truthiness and Post-Fact - Pierre R Berthon, Ivan Fedorenko, Leyland F Pitt and Sarah Lord Ferguson; Part VI: Marketing Technologies, Analytics and Research Methods; The Evolution of Marketing Technology - Jürgen Kai-Uwe Brock; Influence of Technology and Data on Customized Marketing Strategy - V Kumar and Divya Ramachandran; How and Why Artificial Intelligence, Mixed Reality and Blockchain Technologies Will Change Marketing We Know Today - Denish Shah and Emily Shay; Contemporary Disruptions in the Realm of Research Methods in Marketing - Dawn Iacobucci; The Two Stars of Marketing Analytics: Automated and Directed Systems - Arvind Rangaswamy; Modelling Choice of Multiple Items Vithala - R Rao; Integrating Social Media in Marketing Research Courses Naresh - K Malhotra and Steven M Burgess; Part VII: Pushing the Frontiers of Marketing Discipline; Seating Gigerenzer, Gladwin, McClelland, Sheth and Simon at the Same Table: Constructing Workbench Theories of Decision Processes That Predict Outcomes Accurately - Arch G Woodside; International Marketing as a Discipline - Johny K Johansson; The Next Frontier in Marketing: Self-Sustaining Marketing, Society and Capitalism Through Collaborative Yet Disruptive Partnerships - Can Uslay; Conscious Marketing: Meaning and Application - Gary Ottley, Nada Nasr Bechwati and Rajendra Sisodia; Part VIII: Jagdish Sheth—Impact, Views and Tributes; Musings on the Past, Present and Future: An Interview with Jag Sheth - Atul Parvatiyar and Rajendra Sisodia; Young Jagdish: A Tribute to His Early Years - Morris B Holbrook; I Am Standing; No, I Do Not Use Grecian Formula; No, I Am Not an International Grad Student: An Essay in Appreciation of Jag Sheth - Terry Clark and Martin Key; Jagdish Sheth: Evangelizing in and About Emerging Markets - Mona Sinha; Personal Tribute to Jagdish N. Sheth - Richard P Bagozzi; Multiplicative 4 Ps That Characterize Jag Sheth - Paul Baines; Reflections on Jagdish Sheth: A Marketing Role Model - Leonard L Berry; Jagdish Sheth: Heart of Marketing - Ruth N Bolton; A Personal Tribute to Jagdish Sheth for His 80th Birthday - George S Day; Jag Sheth: Thanks to a True Giant! - Gary Frazier; Some of My Background with Jagdish Sheth - Tomas Hult; A Tribute to Jag Sheth: An Extraordinary, One-of-a-Kind Career Shelby - D Hunt; Jag the Compassionate Master Academic Ajay - K Kohli; Jag Sheth: Tribute to a Game Changer Richard - J Lutz; Jag Sheth: A Blessed Man and an Amazing Role Model - Vijay Mahajan; Tribute to a Timeless Scholar with a Brilliant Mind and a Bountiful Heart - A Parasuraman; Why Do I Admire Jag Sheth? - C Whan Park; Jagdish Sheth: A Living Legend, My Guru, Mentor and Benevolent Benefactor - Atul Parvatiyar; Jagdish Sheth: Scholar, Innovator, Mentor and Philanthropist - Adrian Payne; A Tribute to Professor Jagdish Sheth: A Consummate Marketer - Vithala R Rao; Jag Sheth: A Friend, Guide, Mentor and Father Figure - Rajendra Sisodia; Dr Jagdish N. Sheth: A Servant Leader Scholar, Helpful Scholar, Energetic Scholar, Teacher Scholar and Humble Scholar - Rajan Varadarajan; Jagdish Sheth: The Jaguar of Marketing - Madhubalan Vishwanathan; Jagdish Sheth: A Statement of Personal Impact and Appreciation - Stephen L Vargo;
• Edition: 1st
• Publisher Details: Los Angeles : SAGE
• Publication Date: 2018
• Extent: 1 online resource
• Subjects: 658.8; Marketing; Marketing -- Management
• Languages: English
• ISBNs: 9789352808182
• Related ISBNs: 9789352809585
• Notes: Note: Includes bibliographical references.; Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.