Cite
APA Citation
Martínez-López, F. J. (. J., Gázquez Abad, J. C., Ailawadi, K. L., & Yagüe Guillén, M. J. (Eds.) (2017). Advances in National Brand and Private Label Marketing : Fourth International Conference, 2017. Cham, Switzerland : Springer. http://access.bl.uk/ark:/81055/vdc_100073293849.0x000001