Advances in National Brand and Private Label Marketing : Fourth International Conference, 2017 /: Fourth International Conference, 2017. ([2017])

• Record Type: Book
• Further Information: Note: Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Kusum L. Ailawadi, María Jesús Yagüe-Guillén, editors.
• Editors: Martínez-López, Francisco J (Francisco José); Gázquez Abad, Juan Carlos; Ailawadi, Kusum L; Yagüe Guillén, María Jesús
• Other Names: International Conference on Research on National Brand and Private Label Marketing, 4th
• Contents: Preface; Organization; Conference Chairs; Program Committee; Program Organizing Committee; Contents; Part I: Consumer Behaviour I; Consumers ́Responses to Private Labels: Evaluations Extrinsic Cues Imitations; 1 Introduction; 2 Research Questions; 3 Methods and Data; 4 Analysis and Results; 5 Discussion; 5.1 Theoretical and Managerial Implications; 5.2 Limitations and Future Research; References; ``Black Friday:́́ Attitudes, Behavior and Intentions of Greek Consumers; 1 Introduction; 2 Method; 3 Results; 3.1 Knowledge and Sources of Information; 3.2 Attitudes and Buying Behavior. 3.3 Future Intentions4 Conclusions; References; Store Attributes and Consumer Satisfaction with Unplanned Purchases: An Empirical Research in Spain; 1 Introduction; 2 Store Attributes Salient for Customer Satisfaction; 3 Unplanned Purchase Behavior in Grocery Retailing and Shopping List Usage; 4 Methods; 4.1 Results; 4.2 Discussion and Conclusions; References; The Influence of Product Context Complexity on Processing Fluency and Product Evaluation Across Shop Environments; References; Part II: Branding. Is It Worth Adding a Celebrity? The Importance of Brand Familiarity and Celebrity-Product Congruency Across NBs and PLs1 Introduction; 2 Background; 3 Method; 3.1 Study 1: Testing the Impact of Celebrity Endorsement on National Brands; 3.2 Study 2: Testing the Impact of Celebrity Endorsement on Private Labels; 4 Statistical Analysis and Results; 5 Discussion; References; New Product Introduction for Private Label Products Compared to Branded by Product Category; 1 Introduction; 2 Literature Review; 2.1 New Product Literature; 2.2 Private Label Literature; 3 Methodology; 4 Hypotheses. 5 Analysis6 Conclusion; 7 Limitations; References; The Impact of Celebrity Endorsement and Celebrity Co-branding on Perceived Quality: The Role of Celebrity Application Frequenc ... ; 1 Introduction; 2 Literature Review; 3 Method; 4 Analysis; 5 Discussion; 6 Limitations; References; Premium Private Labels and PDO/PGI Products: Effects on Customer Loyalty; 1 Introduction; 2 Conceptual Model and Hypotheses; 3 Methodology; 3.1 Measure Validity; 4 Results; 5 Conclusions; References; Part III: Social Media and Online Context; Witty Celebrity-Endorsed Ads: Share and Share Alike; 1 Introduction. 2 Conceptual Background2.1 Attitude Towards the Ad; 2.2 Influences of Online Sharing; 2.3 Humor in Advertising; 2.4 Need for Humor; 2.5 Celebrity Product Endorsements; 3 Methodology; 3.1 Research Question; 3.2 Conceptual Model; 3.3 Qualitative Interviews; 4 Results; 5 Conclusion; References; Complaining at the Store or Through Social Media: The Influence of the Purchase Channel, Satisfaction, and Commitment; 1 Introduction; 2 Literature Review; 2.1 Multichannel Shopping Behaviour; 2.2 Social Media as a Complaint Channel; 2.3 Hypotheses Development; 3 Methodology; 4 Results; 5 Conclusions.
• Publisher Details: Cham, Switzerland : Springer
• Publication Date: 2017
• Extent: 1 online resource, illustrations
• Subjects: 658.827; Business; Branding (Marketing) -- Congresses; Organizational behavior -- Congresses; Electronic commerce -- Congresses; Business planning -- Congresses; Executive coaching -- Congresses; BUSINESS & ECONOMICS -- Industrial Management; BUSINESS & ECONOMICS -- Management; BUSINESS & ECONOMICS -- Management Science; BUSINESS & ECONOMICS -- Organizational Behavior; Branding (Marketing); Business planning; Electronic commerce; Executive coaching; Organizational behavior; Business and Management; Marketing; Industrial and Organizational Psychology; e-Business/e-Commerce; Business Strategy/Leadership; Psychology -- Industrial & Organizational Psychology; Business & Economics -- E-Commerce -- General; Occupational & industrial psychology; E-commerce: business aspects; Business strategy; Management science; Marketing; Applied psychology; Leadership; Business & Economics -- Marketing -- General; Sales & marketing; Barcelona; Electronic books; Conference papers and proceedings
• Languages: English
• ISBNs: 9783319597010; 3319597019
• Related ISBNs: 9783319597003; 3319597000
• Notes: Note: Includes bibliographical references.; Note: Online resource; title from PDF title page (EBSCO, viewed June 28, 2017).; Note: Vendor-supplied metadata.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.