Advances in national brand and private label marketing : third International Conference, 2016 /: third International Conference, 2016. ([2016])

• Record Type: Book
• Further Information: Note: Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Els Gijsbrecht, editors.
• Editors: Martínez-López, Francisco J (Francisco José); Gázquez Abad, Juan Carlos; Gijsbrecht, Els
• Other Names: International Conference on Research on National Brand and Private Label Marketing, 3rd
• Contents: Part I: Consumer Behaviour I -- Part II: Branding I -- Part III: Strategic Decisions and Theoretical Research -- Part IV: Consumer Behaviour II -- Branding II.
• Publisher Details: Cham, Switzerland : Springer
• Publication Date: 2016
• Extent: 1 online resource
• Subjects: 658.8; Business; Branding (Marketing) -- Congresses; BUSINESS & ECONOMICS -- Industrial Management; BUSINESS & ECONOMICS -- Management; BUSINESS & ECONOMICS -- Management Science; BUSINESS & ECONOMICS -- Organizational Behavior; Branding (Marketing); Business and Management; Marketing; Industrial, Organisational and Economic Psychology; e-Business/e-Commerce; Business Strategy/Leadership; Psychology -- Industrial & Organizational Psychology; Business & Economics -- E-Commerce -- General; Occupational & industrial psychology; E-commerce: business aspects; Business strategy; Management science; Marketing; Applied psychology; Leadership; Business & Economics -- Marketing -- General; Sales & marketing; Electronic books; Conference papers and proceedings
• Languages: English
• ISBNs: 9783319399461; 3319399462
• Related ISBNs: 9783319399454
• Notes: Note: Includes bibliographical references.; Note: Vendor-supplied metadata.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.