Cite
APA Citation
Martínez-López, F. J. (. J., Gázquez Abad, J. C., & Chernev, A. (Eds.) (2018). Advances in national brand and private label marketing : Fifth International Conference, 2018. Cham, Switzerland : Springer. http://access.bl.uk/ark:/81055/vdc_100072729079.0x000001