Advances in national brand and private label marketing : Fifth International Conference, 2018 /: Fifth International Conference, 2018. ([2018])

• Record Type: Book
• Further Information: Note: Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Alexander Chernev, editors.
• Editors: Martínez-López, Francisco J (Francisco José); Gázquez Abad, Juan Carlos; Chernev, Alexander
• Other Names: International Conference on Research on National Brand and Private Label Marketing, 5th, author
• Contents: Part I: Consumer Behavior -- Part II: Online Context and Digital Transformation -- Part III: Branding -- Part IV: Modelling and Theoretical Research.
• Publisher Details: Cham, Switzerland : Springer
• Publication Date: 2018
• Copyright Date: 2018
• Extent: 1 online resource
• Subjects: 658.827; Business; Branding (Marketing) -- Congresses; BUSINESS & ECONOMICS -- Industrial Management; BUSINESS & ECONOMICS -- Management; BUSINESS & ECONOMICS -- Management Science; BUSINESS & ECONOMICS -- Organizational Behavior; Branding (Marketing); Psychology -- Industrial & Organizational Psychology; Business & Economics -- E-Commerce -- General; Business & Economics -- General; Occupational & industrial psychology; E-commerce: business aspects; Distributive industries; Business strategy; Management science; Marketing; Applied psychology; Trade; Leadership; Business & Economics -- Marketing -- General; Sales & marketing; Electronic books; Conference papers and proceedings
• Languages: English
• ISBNs: 9783319920849; 3319920847
• Related ISBNs: 3319920839; 9783319920832
• Notes: Note: Includes bibliographical references.; Note: Online resource; title from PDF title page (EBSCO, viewed June 8, 2018).
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.