Cross-cultural personal selling : agents' competences in international personal selling of services /: agents' competences in international personal selling of services. (2017)

• Record Type: Book
• Further Information: Note: Anna Antczak, Barbara A. Sypniewska.
• Authors: Antczak, Anna; Sypniewska, Barbara
• Contents: The notion of competence -- Personal selling in the service sector as a marketing promotional tool -- Competences in international personal selling -- Personal sellers' competences : Research remarks -- The role of agents' characteristics and competences in personal selling in the higher education sector : research remarks -- Conclusions.
• Publisher Details: Cham, Switzerland : Palgrave Macmillan
• Publication Date: 2017
• Extent: 1 online resource
• Subjects: 658.85; Business; Sales management -- Cross-cultural studies; Selling; BUSINESS & ECONOMICS -- Industrial Management; BUSINESS & ECONOMICS -- Management Science; BUSINESS & ECONOMICS -- Organizational Behavior; Sales management; Selling; Business & Economics -- International -- General; Business & Economics -- General; Business & Economics -- Industries -- Service Industries; Business & Economics -- Management; Management of specific areas; Market research; Service industries; Project management; Management science; Marketing; Globalization; Service industries; Project management; Business & Economics -- Marketing -- General; Sales & marketing; Electronic books; Cross-cultural studies
• Languages: English
• ISBNs: 9783319555775; 3319555774; 3319555766; 9783319555768
• Notes: Note: Includes bibliographical references at the end of each chapters and index.; Note: Vendor-supplied metadata.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.