Cross-cultural personal selling : agents' competences in international personal selling of services /: agents' competences in international personal selling of services. (2017)
- Record Type:
- Book
- Title:
- Cross-cultural personal selling : agents' competences in international personal selling of services /: agents' competences in international personal selling of services. (2017)
- Main Title:
- Cross-cultural personal selling : agents' competences in international personal selling of services
- Further Information:
- Note: Anna Antczak, Barbara A. Sypniewska.
- Authors:
- Antczak, Anna
Sypniewska, Barbara - Contents:
- The notion of competence -- Personal selling in the service sector as a marketing promotional tool -- Competences in international personal selling -- Personal sellers' competences : Research remarks -- The role of agents' characteristics and competences in personal selling in the higher education sector : research remarks -- Conclusions.
- Publisher Details:
- Cham, Switzerland : Palgrave Macmillan
- Publication Date:
- 2017
- Extent:
- 1 online resource
- Subjects:
- 658.85
Business
Sales management -- Cross-cultural studies
Selling
BUSINESS & ECONOMICS -- Industrial Management
BUSINESS & ECONOMICS -- Management Science
BUSINESS & ECONOMICS -- Organizational Behavior
Sales management
Selling
Business & Economics -- International -- General
Business & Economics -- General
Business & Economics -- Industries -- Service Industries
Business & Economics -- Management
Management of specific areas
Market research
Service industries
Project management
Management science
Marketing
Globalization
Service industries
Project management
Business & Economics -- Marketing -- General
Sales & marketing
Electronic books
Cross-cultural studies - Languages:
- English
- ISBNs:
- 9783319555775
3319555774
3319555766
9783319555768 - Notes:
- Note: Includes bibliographical references at the end of each chapters and index.
Note: Vendor-supplied metadata. - Access Rights:
- Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
- Access Usage:
- Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.
- View Content:
- Available online (eLD content is only available in our Reading Rooms) ↗
- Physical Locations:
- British Library HMNTS - ELD.DS.364938
- Ingest File:
- 02_343.xml