Marketing challenges in a turbulent business environment : proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress /: proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress. (2016)

• Record Type: Book
• Further Information: Note: Mark D. Groza, Charles B. Ragland, editors.
• Editors: Groza, Mark D; Ragland, Charles B
• Other Names: World Marketing Congress
• Contents: AMS Executive Committee (2014-2016):; AMS Board of Governors; 2014 AMS World Marketing Congress Conference Chairs; 2014 AMS World Marketing Congress Track Chairs; 2014 AMS World Marketing Congress Reviewers; Contents; Engineered Customer Referrals: Prevalence and Antecedents; Introduction; Theoretical Background; Study 1; Study 2; Discussion and Implications; Norwegian Best Practice of Sustainable Business Models; References: Available upon request; Cultural Transition and Socio-Cultural Taxonomy of Consumers in BRICS Countries; Introduction; Transition and Consumer Emotional Stress. Migration of Self-Construals and Social Transition Self-Concept and Cultural Transition; Taxonomy of Cultural Transition; Discussion and Implications for Theory and Practice; Five-Stage Acculturation Process of Hispanic Consumers: Theory and Findings; Fear Versus Efficacy: Evaluating Dual-Process Models with Workplace Safety Messages; Outline Placeholder; Social Media in Higher Education: An Investigation into UG Marketing Education in the UK; Introduction; Research Methods; Results and Discussion; Survey of Marketing Academics; Student Attitudes Towards SM Use in Marketing Education. ConclusionsThe Influence of Product Color on Perceived Weight and Consumer Preference; Outline Placeholder; Understanding Green Consumption: Is Perceived Consumer Effectiveness a Predictor of Green Behaviour?; Introduction; Literature Review and Hypothesis Development; Methodology; Results; Conclusion and Implications for Theory and Practice; Drivers of Long-Term Savings from a Consumers' Behavioral Perspective: A Large-Scale Empirical Investigation; A New Method for Benchmarking Marketing Organizations with Inter-Connected Departments; Outline Placeholder. Assessing Sales Contest Effectiveness: The Role of Salesperson and Sales District CharacteristicsOutline Placeholder; Building a Theoretical Model of Trust in Direct-to-Consumer Advertising; Outline Placeholder; Relational Capability in a Key Outsourced Supplier-Buyer Relationship; "Can You Do Something About the Price?"-Exploring the Indian Deal, Store-Brand and Haggling-Prone Consumer; Assessing the Impact of Corporate Reputation on Firms' Cost of Debt: An Empirical Study of German DAX 30 Companies. Considerations When Marketing Scales from Developed Countries Are Utilised for Marketing Research in Emerging MarketsIntroduction; The Customer-Based Corporate Reputation Scale; Validating the 2009 CBCR Scale in South Africa; Rationale for the Current Study; Methodology; Questionnaire Used in the Study; Method of Data Collection and Sample Characteristics; Findings of the Study with the DNK Option; Discussion and Implications for Management; Limitations and Future Research Opportunities; Annexure A; References.
• Publisher Details: Cham : Springer International Publishing Imprint Springer
• Publication Date: 2016
• Extent: 1 online resource (XXIII, 733 pages), 27 illustrations
• Subjects: 658.8; Business; Marketing -- Congresses; BUSINESS & ECONOMICS -- Industrial Management; BUSINESS & ECONOMICS -- Management; BUSINESS & ECONOMICS -- Management Science; BUSINESS & ECONOMICS -- Organizational Behavior; Business; Leadership; Marketing; Sales management; Business & Economics -- Sales & Selling; Business strategy; Sales & marketing; Management science; Marketing; Leadership; Sales management; Business & Economics -- Marketing -- General; Electronic books
• Languages: English
• ISBNs: 9783319194288; 3319194283
• Related ISBNs: 9783319194271; 3319194275
• Notes: Note: Includes bibliographical references.; Note: Description based on print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.