Boundary spanning elements and the marketing function in organizations : concepts and empirical studies /: concepts and empirical studies. ([2015])

• Record Type: Book
• Further Information: Note: Sunil Sahadev, Keyoor Purani, Neeru Malhotra, editors.
• Editors: Sahadev, Sunil; Purani, Keyoor; Malhotra, Neeru
• Contents: Managing Boundary Spanning Elements: An Introduction -- Customer Cyberbullying: The Experiences of India's International-Facing Call Centre Agents -- A Study of Service Worker Burnout in Russia -- Drivers of Salesperson's Customer Orientation -- A Work Value Perspective -- Exploring the Role of Salesperson Attributes and Service Behaviors in Adaptive Selling -- The Mediating Role of Role Stress in the Relationship Between Goal Orientation and Job satisfaction Among Salespersons: An Empirical Study -- Management Interventions and Prosocial Behaviours: Understanding the Mediating Mechanisms -- Customer Responses to Service Failure and Recovery Experiences -- Boundary Objects and End User Engagement: Illustrations from the Social Enterprise Domain -- Boundary Spanning Challenges in a Co-Creative Enterprise: Lesson from Social Problem-Solving Collaborations.
• Publisher Details: Cham : Springer
• Publication Date: 2015
• Copyright Date: 2015
• Extent: 1 online resource
• Subjects: 658.8; Business; Marketing -- Management; Marketing research; Organization; BUSINESS & ECONOMICS -- Industrial Management; BUSINESS & ECONOMICS -- Management; BUSINESS & ECONOMICS -- Management Science; BUSINESS & ECONOMICS -- Organizational Behavior; Marketing -- Management; Marketing research; Organization; Business & Economics -- Sales & Selling; Business & Economics -- General; Business & Economics -- Human Resources & Personnel Management; Business & Economics -- Industries -- Service Industries; Sales & marketing; Market research; Personnel & human resources management; Service industries; Management science; Marketing; Sales management; Globalization; Personnel management; Service industries; Business & Economics -- Marketing -- General; Electronic books
• Languages: English
• ISBNs: 9783319134406; 3319134396; 9783319134390
• Related ISBNs: 331913440X; 9783319134390
• Notes: Note: Includes bibliographical references.; Note: Vendor-supplied metadata.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.