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APA Citation

    Leeflang, P. S. H., Wieringa, J. E., Bijmolt, T. H. A. (. H. A., & Pauwels, K. (Eds.) (2017). Advanced methods for modeling markets. Cham, Switzerland : Springer. http://access.bl.uk/ark:/81055/vdc_100071556482.0x000001
  
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