Advanced methods for modeling markets. ([2017])

• Record Type: Book
• Further Information: Note: Peter S.H. Leeflang, Jaap E. Wieringa, Tammo H.A. Bijmolt, Koen H. Pauwels, editors.
• Editors: Leeflang, P. S. H, 1946-; Wieringa, Jaap E; Bijmolt, Tammo H. A (Tammo Hendrik Anthonie), 1967-; Pauwels, Koen, 1971-
• Contents: Advanced Methods for Modeling Markets -- Advanced Individual Demand Models -- Traditional Time Series -- State Space Models -- Spatial Models -- Structural Models -- Statistical Mediation Analysis -- Modeling Competitive Responsiveness and Game Theoretic Models -- Diffusion and Adoption Models -- Structural Equation Modeling -- Partial Least Squares Path Modeling -- Mixture Models -- Hidden Markov Models in Marketing -- Generalized Method of Moments -- Bayesian Analysis -- Non and Semiparametric Regression Models -- Endogeneity in Market Models -- Machine Learning and Big Data -- The Future of Marketing Modeling.
• Publisher Details: Cham, Switzerland : Springer
• Publication Date: 2017
• Copyright Date: 2017
• Extent: 1 online resource (x, 733 pages), illustrations
• Subjects: 658.4034; Business; Marketing -- Mathematical models; BUSINESS & ECONOMICS -- Industrial Management; BUSINESS & ECONOMICS -- Management; BUSINESS & ECONOMICS -- Management Science; BUSINESS & ECONOMICS -- Organizational Behavior; Marketing -- Mathematical models; Business & Economics -- Operations Research; Operational research; Management science; Market research; Operations research; Business & Economics -- Marketing -- Research; Market research; Electronic books
• Languages: English
• ISBNs: 9783319534695; 3319534696
• Related ISBNs: 9783319534671
• Notes: Note: Includes bibliographical references and indexes.; Note: Online resource; title from PDF title page (EBSCO, viewed September 12, 2017).
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.