Visualizing Marketing : From Abstract to Intuitive /: From Abstract to Intuitive. (2017)

• Record Type: Book
• Further Information: Note: By S. Umit Kucuk.
• Authors: Küçük, S. Ümit
• Other Names: École nationale supérieure des beaux-arts (France)
• Contents: 1. Marketing and Marketing Mix -- 2. Visualization of Product -- 3. Visualization of Price -- 4. Visualization of Place -- 5. Visualization of Promotion -- 6. Marketing Mix Modeling -- 7. The Transformation of Marketing Mix. .
• Publisher Details: Cham : Springer International Publishing Imprint: Palgrave Macmillan
• Publication Date: 2017
• Extent: 1 online resource, illustrations
• Subjects: 658.8; Business; Business and Management; Marketing; Marketing; Management science; Business & Economics -- Marketing -- General; Sales & marketing; Electronic books
• Languages: English
• ISBNs: 3319480278; 9783319480275
• Notes: Note: Includes bibliographical references at the end of each chapters and index.; Note: Description based on print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.