Cite
APA Citation
Petruzzellis, L., & Winer, R. S. (Eds.) (2016). Rediscovering the Essentiality of Marketing : Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress. [Cham], Switzerland : Springer. http://access.bl.uk/ark:/81055/vdc_100071255066.0x000001