Principles of Marketology. Practice / Volume 2, ([2017])

• Record Type: Book
• Other Titles: Practice
• Further Information: Note: Hashem Aghazadeh.
• Authors: Aghazadeh, Hashem
• Contents: Preface; Marketing Identity Crisis; Building Marketing Theory; Marketing, Marketing Men and Market Research to Be Renamed: Marketology and Marketologist; Marketing Paradigms and Schools of Thought; Rethinking Marketing; From Marketing to Marketology; Concept of the Market: Stuck in the Middle; Theoretical Imperfection of Marketing; Marketology Theory: Beyond Marketing, Beyond Business and Beyond Practice; Bibliography; Contents; List of Figures ; Introduction ; Notes; Chapter 1: Marketology Organizational Architecture (MOA); 1.1 Introduction; 1.2 Business Success and Performance Management. 1.3 Business Building Blocks1.4 Business Competitive Success; 1.5 Hyper-Function of Marketology; 1.6 External Versus Internal Marketology; 1.7 Practical Roles of Marketology Regarding Business Building Blocks; 1.8 Marketology Strategic Management (MSM); 1.9 Marketology Organizational Architecture (MOA); 1.10 Marketology Organizational Architecture and Enterprise Alignment; 1.11 Marketology Organizational Design (MOD); 1.12 Marketology Organizational Behavior (MOB); 1.13 Marketology Organizational Contribution (MOC); 1.14 Marketology Coverage, Manifest and Contribute (MCMC) Analysis Framework. 1.15 Marketology Match Matrix (MMM)1.16 Marketology Status Analysis Matrix (MSAM); 1.17 Marketology and Organization Relationship Analysis; 1.17.1 Marketology and Organization Relationship Perspectives Diagram (MORPD); 1.17.2 Marketology and Organization Directional Effects Matrix (MODEM); 1.18 Marketology Benchmark Matrix (MBM); 1.19 Marketology Impact Assessment Matrix (MIAM); 1.20 Case Study: Guidelines; 1.21 Conclusion; 1.22 Summary; 1.23 Discussion Questions; Notes; Chapter 2: Marketology Organizational Design (MOD); 2.1 Introduction; 2.2 Structure; 2.2.1 Organization. 2.2.2 Organization Design or Structure2.2.3 Organization Design; 2.2.4 Organization Structure; 2.2.5 Galaxy of Marketology Structure; 2.2.6 Mapping Marketology Regarding Organizational Hierarchy; 2.2.7 Pitfalls of Marketology Structuring; 2.2.8 Marketology Structure: Autonomous Versus Merged; 2.2.9 Marketology Structure: Enterprise-Wide Versus Departmental; 2.2.10 Centralized Marketology Structure; 2.2.11 Decentralized Marketology Structure; 2.2.12 Hybrid or Federated Marketology Structure; 2.2.13 Divisional Marketology Team; 2.2.14 Market Data Management Team. 2.2.15 Business Intelligence Competency Center2.2.16 Market Intelligence Competency Center; 2.2.17 Marketology Management Center; 2.2.18 Principle Components of a Marketology Management Center; 2.2.19 Products and Services of a Marketology Management Center; 2.2.20 Marketology Management Center Within an Organization; 2.2.21 Launching a Marketology Management Center; 2.2.22 Critical Success Factors of a Marketology Management Center; 2.2.23 Marketology Organizational Design Canvas: Piece of Structure Is Completed; 2.3 Culture; 2.3.1 Organizational Culture.
• Publisher Details: New York, NY : Palgrave Macmillan
• Publication Date: 2017
• Copyright Date: 2017
• Extent: 1 online resource
• Subjects: 658.8; Business; Marketing -- Management; Market share; Competition; BUSINESS & ECONOMICS -- Industrial Management; BUSINESS & ECONOMICS -- Management; BUSINESS & ECONOMICS -- Management Science; BUSINESS & ECONOMICS -- Organizational Behavior; Competition; Market share; Marketing -- Management; Marketingtheorie; Marktforschung; Unternehmenserfolg; Business and Management; Marketing; Management science; Marketing; Business & Economics -- Marketing -- General; Sales & marketing; Electronic books
• Languages: English
• ISBNs: 9781137548337; 1137548339
• Related ISBNs: 9781137579805; 1137579803
• Notes: Note: Includes bibliographical references and index.; Note: Online resource; title from PDF title page (EBSCO, viewed May 30, 2017).
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.