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APA Citation
Forbes, D. L. (2015). The science of why : decoding human motivation and transforming marketing strategy. New York, NY : Palgrave Macmillan. http://access.bl.uk/ark:/81055/vdc_100069533446.0x000001
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Forbes, D. L. (2015). The science of why : decoding human motivation and transforming marketing strategy. New York, NY : Palgrave Macmillan. http://access.bl.uk/ark:/81055/vdc_100069533446.0x000001