The science of why : decoding human motivation and transforming marketing strategy /: decoding human motivation and transforming marketing strategy. ([2015])

• Record Type: Book
• Further Information: Note: By David Forbes.
• Authors: Forbes, David L
• Contents: Introduction -- Chapter 1. The Rise of Marketing to Motivation -- Chapter 2. The Motivational Matrix -- Chapter 3. Introduction to the Intrapsychic Motives -- Chapter 4. Security -- Chapter 5. Identity -- Chapter 6. Mastery -- Chapter 7. Introduction to the Instrumental Motives -- Chapter 8. Empowerment -- Chapter 9. Engagement -- Chapter 10. Achievement -- Chapter 11. Introduction to the Interpersonal Motives -- Chapter 12. Belonging -- Chapter 13. Nurturance -- Chapter 14. Esteem -- Chapter 15. The Scholarship on Motivation -- Chapter 16. Measuring Motivation : The MindSight Method -- Chapter 17. Epilogue and Predictions for a Motivationally Aware Planet.
• Publisher Details: New York, NY : Palgrave Macmillan
• Publication Date: 2015
• Extent: 1 online resource (vi, 254 pages), illustrations
• Subjects: 658.8/342; Consumer behavior; Motivation (Psychology); Marketing -- Psychological aspects; Consumers -- Research; Consumer behavior; Consumers -- Research; Marketing -- Psychological aspects; Motivation (Psychology); BUSINESS & ECONOMICS / Industrial Management; BUSINESS & ECONOMICS / Management; BUSINESS & ECONOMICS / Management Science; BUSINESS & ECONOMICS / Organizational Behavior; Consumentengedrag; Verbraucherforschung; Marketingstrategie; Verbraucherverhalten; Business & Economics -- Sales & Selling; Sales & marketing; Motion pictures and television; Sales management; Performing Arts -- General; Film, TV & radio; Electronic books; Electronic books
• Languages: English
• ISBNs: 9781137502049; 1137502045; 9781137502056; 1137502053; 1137502037; 9781137502032; 9781349699377; 1349699373
• Related ISBNs: 9781137502032
• Notes: Note: Includes bibliographical references and index.; Note: Description based on print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.