The Business Value of Developer Relations : How and Why Technical Communities Are Key To Your Success /: How and Why Technical Communities Are Key To Your Success. ([2018])

• Record Type: Book
• Further Information: Note: Mary Thengvall ; with a foreword by Jono Bacon.
• Other Names: Thengvall, Mary
• Contents: Intro; Table of Contents; About the Author; About the Technical Reviewer; Acknowledgments; Foreword; Introduction; Part I: What Is the Value of a Technical Community?; Chapter 1: An Introduction to Community; Establish the (Flexible) Boundaries; Why Do You Want a Community?; What Do You Hope to Accomplish with a Community?; Who Makes Up Your Community?; Which Segment of The Community Do You Want to Focus on First?; So, Do You Need a Developer Relations Team?; Be Willing to Make Changes; Chapter 2: Selling Community to Your Company; Gathering of the Stakeholders What Are You Trying to Accomplish?Your Version May Vary; Setting Expectations; Trouble in Paradise; All Aboard; Chapter 3: Keeping a Pulse on the Community; The Role of Social Media in Community Building; Establishing Voice; Choosing Platforms; Working Together; Technically Speaking; Focus on Developers; Elevate and Amplify; Personal Brand vs. Company Brand; Chapter 4: Measuring Your Success; Storytelling Is Part of the Job Description; Checks and Balances; Trust Your Gut, But . . .; It's Not All About the Data; ROI Is a Difficult Metric for DevRel; Qualitative + Quantitative = Sweet Success Online EngagementMultichannel Endeavors; In-Person Connections; Anecdotes vs. Facts; Time-to-value; Quick Wins and Weekly Reports; Finding Your Specific Metrics: Libby Boxes; Pirate Metrics; Setting Objectives; What Outcome Are We Striving for and Which Pirate Metrics Are Impacted?; What Will Help Us Achieve That Outcome?; How Can We Measure Our Progress Toward That Outcome?; What Objective Measures Can We Put in Place?; Building a World-Class Developer Relations Team; Chapter 5: Building a Developer Relations Team; Draw Your Mall Map; What's in a Name?; Team Title: Developer Relations Strategic Lead: Developer Relations ManagerTechnical Contributor: Developer Advocate; Cruise Director: Technical Community Builder; Developer Experience Manager; Technical Ambassador; Technical Engagement Manager; DevRel Project Manager; Full-Time Engineer; Who's First?; Know Your Strengths and Weaknesses; Make the Investment; Look Inward; Look to Your Community; Look Outside of Your Community; Look for Common Characteristics; Self-driven; Flexible; Good Communication Skills; Full Understanding of the Role; Willingness and Desire to Learn; The All-Important Question of Where; Marketing EngineeringCustomer Success; Product; Training or Content Division; Internal Consulting Firm; Community Department; Geographic Location; Where Does That Leave Us?; Set Them Up for Success; Part II: Building and Engaging with the Community; Chapter 6: Finding Your Community; Relationships 101; Don't Start from Scratch; Open Source Communities; Read vs. Write Communities; The "Stickiness" of Open Source Communities; The Person in Charge of the Community; The People Around Them; Feeling Like They Belong; Open Source Is an Investment; Giving Back to the Community
• Publisher Details: New York, NY : Apress
• Publication Date: 2018
• Extent: 1 online resource, illustrations
• Subjects: 658.812; Computer science; Customer relations; Customer relations -- Management; Business enterprises -- Public relations; Marketing; BUSINESS & ECONOMICS / Industrial Management; BUSINESS & ECONOMICS / Management; BUSINESS & ECONOMICS / Management Science; BUSINESS & ECONOMICS / Organizational Behavior; Open source software; Computer programming; Computers -- Programming -- Open Source; Computer programming / software development; Electronic books
• Languages: English
• ISBNs: 9781484237489
• Related ISBNs: 148423748X; 9781484237472; 1484237471
• Notes: Note: Includes bibliographical references and index.; Note: Online resource; title from PDF title page (EBSCO, viewed October 17, 2018).
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.