Kunden ans kaufen heranf?uhren : eine einf?uhrung in den kaufprozessorientierten ansatz im marketing /: eine einf?uhrung in den kaufprozessorientierten ansatz im marketing. (2017)

• Record Type: Book
• Further Information: Note: Marc Rutschmann.
• Authors: Rutschmann, Marc
• Contents: Stellt das Marketing wirklich den Kunden ins Zentrum?.-Vom Branding zum Kaufprozess.-Eine Marketing-Konzeption, die vom Kunden ausgeht.
• Publisher Details: Wiesbaden, [Germany] : Springer Gabler
• Publication Date: 2017
• Copyright Date: 2017
• Extent: 1 online resource (393 pages), illustrations, tables
• Subjects: 658.81; Business; Marketing; Sales management; Trade; Commerce; Business; Commerce; Marketing; Sales management; Business & Economics -- General; Business & Economics -- Sales & Selling; Distributive industries; Sales & marketing; Management science; Business & Economics -- Marketing -- General
• Languages: German
• ISBNs: 3658161876; 9783658161873
• Related ISBNs: 3658161868
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.