Akzeptanz von Produktinnovationen : Eine Einführung /: Eine Einführung. (2016)

• Record Type: Book
• Further Information: Note: Christian Arnold, Christoph Klee.
• Authors: Arnold, Christian; Klee, Christoph
• Contents: Inhaltsverzeichnis; Kapitel-1; Einleitung; Kapitel-2; Produktinnovationen aus betriebswirtschaftlicher Sicht; 2.1 Zum Innovationsbegriff; 2.2 Erfolgsforschung; Kapitel-3; Akzeptanzforschung; 3.1 Zum Akzeptanzbegriff; 3.2 Diffusionstheorie; 3.3 Theory of Reasoned Action und Theory of Planned Behavior; 3.4 Technology Acceptance Model; Kapitel-4; Widerstände; 4.1 Psychologische Reaktanz; 4.2 Erlernte Hilflosigkeit; Kapitel-5; Schlussbetrachtung; Literatur
• Publisher Details: Wiesbaden : Springer Science and Business Media
• Publication Date: 2016
• Extent: 1 online resource, illustrations
• Subjects: 658.8; Business; Marketing; Management; Industrial management; BUSINESS & ECONOMICS / Industrial Management; BUSINESS & ECONOMICS / Management; BUSINESS & ECONOMICS / Management Science; BUSINESS & ECONOMICS / Organizational Behavior; Business; Industrial management; Management; Marketing; Business & Economics -- Production & Operations Management; Research & development management; Management science; Business & Economics -- Marketing -- General; Sales & marketing; Electronic books; Electronic books
• Languages: German
• ISBNs: 9783658115371; 3658115378
• Related ISBNs: 9783658115364; 365811536X
• Notes: Note: Includes bibliographical references.; Note: Vendor-supplied metadata.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.