Helpvertising : content-marketing für praktiker /: content-marketing für praktiker. ([2015])

• Record Type: Book
• Further Information: Note: Jan Steinbach, Michael Krisch, Horst Harguth ; mit einem Vorwort von. Prof. Dr. Ralf Strauss.
• Other Names: Steinbach, Jan; Krisch, Michael; Harguth, Horst
• Contents: Sand im Marketing Getriebe: Das klassische Push-Marketing stößt an seine Grenzen.- Eine neue Philosophie im Marketing: Helpvertising statt Advertising.- Hilfreicher Content, Marketing-Automation.- Erfolge messen und sichtbar machen.
• Publisher Details: Place of publication not identified : Springer Gabler
• Publication Date: 2015
• Extent: 1 online resource
• Subjects: 658.8; Business; Customer services; Advertising; Customer relations; Marketing; BUSINESS & ECONOMICS -- Industrial Management; BUSINESS & ECONOMICS -- Management; BUSINESS & ECONOMICS -- Management Science; BUSINESS & ECONOMICS -- Organizational Behavior; Advertising; Customer relations; Customer services; Marketing; Social Science -- Media Studies; Business & Economics -- Public Relations; Media studies; Public relations; Management science; Public relations; Business & Economics -- Marketing -- General; Sales & marketing; Electronic books
• Languages: English
• ISBNs: 9783658076917; 3658076917
• Related ISBNs: 9783658076900; 3658076909
• Notes: Note: Vendor-supplied metadata.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.