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APA Citation
Sarstedt, M., & Mooi, E. (2019). A concise guide to market research : the process, data, and methods using IBM SPSS statistics. Berlin, Germany : Springer. http://access.bl.uk/ark:/81055/vdc_100067088648.0x000001
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Sarstedt, M., & Mooi, E. (2019). A concise guide to market research : the process, data, and methods using IBM SPSS statistics. Berlin, Germany : Springer. http://access.bl.uk/ark:/81055/vdc_100067088648.0x000001