Vertical cooperative advertising in supply chain management : a game-theoretic analysis /: a game-theoretic analysis. ([2015])

• Record Type: Book
• Further Information: Note: Gerhard Aust.
• Authors: Aust, Gerhard, 1984-
• Contents: Introduction -- Fundamentals -- Cooperative advertising models in supply chain management -- Vertical cooperative advertising and pricing decisions in a manufacturer-retailer supply chain -- Game theoretic analysis of pricing and vertical cooperative advertising of a retailer-duopoly with a common manufacturer -- A manufacturer-retailer supply chain with fuzzy customer demand -- Resume.
• Publisher Details: New York, New York : Springer Berlin Heidelberg
• Publication Date: 2015
• Copyright Date: 2015
• Extent: 1 online resource (167 pages), illustrations
• Subjects: 658.8; Business; Business logistics; Business logistics; Business & Economics -- Economics -- Theory; Business & Economics -- Operations Research; Business & Economics -- Marketing -- General; Mathematics -- Game Theory; Economic theory & philosophy; Operational research; Sales & marketing; Game theory; Management science; Production management; Economic theory; Marketing; Operations research; Mathematics; Business & Economics -- Production & Operations Management; Management of specific areas; Electronic books
• Languages: English
• ISBNs: 9783319116266; 3319116266
• Related ISBNs: 9783319116259
• Notes: Note: Includes bibliographical references.; Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.