Advertising in contemporary consumer culture. (2018)

• Record Type: Book
• Other Names: Burgh-Woodman, Hélène de
• Contents: 1. Introduction -- 2. Postmodern Culture, Convergence and Advertising -- 3. Assemblage Thinking -- 4. Intensities and the Singular Assemblage: Becomings -- 5. Intensities and the Singular Assemblage: Time and Space -- 6. Extensions and the Advertising Suite -- 7. The Oeuvre as Assemblage -- 8. The Assembled Advertisement and the Consumer.
• Publisher Details: Cham : Palgrave Macmillan
• Publication Date: 2018
• Extent: 1 online resource
• Subjects: 659.1; Business; Advertising; Mass media and culture; BUSINESS & ECONOMICS / Advertising & Promotion; Advertising; Mass media and culture; Social Science -- Media Studies; Performing Arts -- General; Social Science -- General; Media studies; Film, TV & radio; Cultural studies; Management science; Marketing; Communication; Motion pictures and television; Business & Economics -- Marketing -- General; Sales & marketing; Electronic books
• Languages: English
• ISBNs: 9783319779447; 3319779443
• Related ISBNs: 9783319779430
• Notes: Note: Includes bibliographical references and index.; Note: Online resource; title from PDF title page (EBSCO, viewed April 9, 2018)
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.