Marketing : a critical introduction /: a critical introduction. (2009)

• Record Type: Book
• Further Information: Note: Chris Hackley.
• Other Names: Hackley, Christopher E
• Contents: 1. Marketing studies : the critical standpoint -- 2. The origins and institutions of marketing studies -- 3. Marketing studies and managerial ideology -- 4. The marketing mix and the challenge of cultural branding -- 5. The strategy discourse and marketing studies -- 6. Research, theory and resistance in marketing studies -- 7. The 'real world' of marketing as literary construction -- 8. Consumer rationality, critical theory and ethics : three issues for a critical marketing studies.
• Publisher Details: Los Angeles London : SAGE
• Publication Date: 2009
• Extent: 1 online resource (186 pages)
• Subjects: 658.8; Marketing; Marketing -- Case studies; Marketing -- Problems, exercises, etc; Marketing -- Case studies -- Problems, exercises, etc; BUSINESS & ECONOMICS -- Marketing -- General; BUSINESS & ECONOMICS -- Distribution; Marketing; Marketing; Marketingtheorie; Marketing; Electronic books; Case studies; Problems and exercises; Einführung
• Languages: English
• ISBNs: 9781446202227; 1446202224; 9781446288511
• Related ISBNs: 144628851X; 9781412911481; 1412911486; 1412911494; 9781412911498
• Notes: Note: Includes bibliographical references (pages 166-180) and index.; Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.