True alignment : linking company culture with customer needs for extraordinary results /: linking company culture with customer needs for extraordinary results. ([2014])
- Record Type:
- Book
- Title:
- True alignment : linking company culture with customer needs for extraordinary results /: linking company culture with customer needs for extraordinary results. ([2014])
- Main Title:
- True alignment : linking company culture with customer needs for extraordinary results
- Further Information:
- Note: Edgar Papke.
- Other Names:
- Papke, Edgar
- Contents:
- Introduction : It's all about alignment -- The human art of business -- The business code -- The customer -- Brand intention -- The six brand intentions -- Extraordinary brand recipes -- Aligning the company and team -- Decoding culture -- Aligning culture -- Aligning leadership -- Actions for alignment -- Appendix : True alignment assessment.
- Publisher Details:
- New York : AMACOM
- Publication Date:
- 2014
- Extent:
- 1 online resource
- Subjects:
- 658.8
BUSINESS & ECONOMICS / Customer Relations
Marketing
Customer relations
Corporate culture
BUSINESS & ECONOMICS -- Industrial Management
BUSINESS & ECONOMICS -- Management
BUSINESS & ECONOMICS -- Management Science
BUSINESS & ECONOMICS -- Organizational Behavior
Corporate culture
Customer relations
Marketing
BUSINESS & ECONOMICS / Organizational Behavior
Electronic books - Languages:
- English
- ISBNs:
- 9780814433379
0814433375
1306133505
9781306133500 - Related ISBNs:
- 9780814433362
0814433367 - Notes:
- Note: Includes bibliographical references and index.
Note: Print version record. - Access Rights:
- Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
- Access Usage:
- Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.
- View Content:
- Available online (eLD content is only available in our Reading Rooms) ↗
- Physical Locations:
- British Library HMNTS - ELD.DS.305875
- Ingest File:
- 01_230.xml