True alignment : linking company culture with customer needs for extraordinary results /: linking company culture with customer needs for extraordinary results. ([2014])

• Record Type: Book
• Further Information: Note: Edgar Papke.
• Other Names: Papke, Edgar
• Contents: Introduction : It's all about alignment -- The human art of business -- The business code -- The customer -- Brand intention -- The six brand intentions -- Extraordinary brand recipes -- Aligning the company and team -- Decoding culture -- Aligning culture -- Aligning leadership -- Actions for alignment -- Appendix : True alignment assessment.
• Publisher Details: New York : AMACOM
• Publication Date: 2014
• Extent: 1 online resource
• Subjects: 658.8; BUSINESS & ECONOMICS / Customer Relations; Marketing; Customer relations; Corporate culture; BUSINESS & ECONOMICS -- Industrial Management; BUSINESS & ECONOMICS -- Management; BUSINESS & ECONOMICS -- Management Science; BUSINESS & ECONOMICS -- Organizational Behavior; Corporate culture; Customer relations; Marketing; BUSINESS & ECONOMICS / Organizational Behavior; Electronic books
• Languages: English
• ISBNs: 9780814433379; 0814433375; 1306133505; 9781306133500
• Related ISBNs: 9780814433362; 0814433367
• Notes: Note: Includes bibliographical references and index.; Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.