Marketing. (2016)

• Record Type: Book
• Further Information: Note: Jonathan Groucutt, Cheryl Hopkins.
• Authors: Groucutt, Jon; Hopkins, Cheryl
• Contents: 1. Marketing, Markets, Competition and Co-operation.- 2. Understanding the Customer.- 3. Marketing Research .- 4. Segmentation, Targeting and Positioning.- 5. Branding.- 6. Value and Price.- 7. Delivering Service.- 8. Marketing Operations and Distribution.- 9. Integrated Marketing Communications.- 10. Relationship Marketing.- 11. Marketing and Ethics.- 12. Marketing Planning and Strategy.
• Publisher Details: London, [England] New York, New York : Palgrave Macmillan
• Publication Date: 2016
• Copyright Date: 2016
• Extent: 1 online resource (317 pages), illustrations, tables
• Subjects: 658.8; Business; Marketing; Marketing; Management science; Business & Economics -- Marketing -- General; Sales & marketing
• Languages: English
• ISBNs: 1137336064; 9781137336064
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.