Marketing greatest hits. another masterclass in modern marketing ideas /: another masterclass in modern marketing ideas. Vol. 2 (2012)

• Record Type: Book
• Other Titles: Marketing greatest hits; Another masterclass in modern marketing ideas
• Further Information: Note: Kevin Duncan.
• Authors: Duncan, Kevin, 1961-
• Contents: ""Cover""; ""Contents""; ""CHAPTER 1. THE BIG ISSUES: CHAOS AND EMOTION IN A CROWDED WORLD""; ""Too much of everything: Hot, Flat, and Crowded""; ""If everything is all over the place, what can you do?: Chaotics""; ""Itâ€?s a big issue â€? no, itâ€?s a small issue: The Little Big Things""; ""When facts are not facts: The Spirit Level Delusion""; ""Are feelings more important than facts?: Emotionomics""; ""Motivation is not all about the money: Drive""; ""CHAPTER 2. BEHAVIOURAL ECONOMICS: THE WORLD OF IRRATIONALITY AND CHOICE ARCHITECTURE"" ""Actually, it is all about the money: The Undercover Economist""""You donâ€?t have to be an expert to understand it: Discover Your Inner Economist""; ""When obvious choices arenâ€?t obvious: Predictably Irrational""; ""So much to choose from, I canâ€?t decideâ€?: The Paradox of Choice""; ""The science of shopping explained: Why We Buy""; ""Your brain knows more than you do: Buyology""; ""Oh dear, weâ€?ve run out of steam: The Great Stagnation""; ""CHAPTER 3. ORGANISATIONAL THEORY: LIVE COMPANIES AND DEAD ISSUES""; ""Your boss may be dead boring, but the company lives: The Living Company"" ""Most conventional ways of working are rubbish: Rework""""Animals are better organised than we are: Smart Swarm""; ""Intelligent people are very hard to deal with: Clever""; ""Forget words and try a big chart: Business Model Generation""; ""Stop making excuses and get on with it: Do The Work""; ""Itâ€?s all quite simple if you follow the rules: The Rules of Management""; ""CHAPTER 4. TRENDS AND MOODS: THINGS GO UP AND DOWN""; ""Times are crazy but you can still thrive: Revolution""; ""Classifying things is a nightmare: Everything is Miscellaneous"" ""Trust a company? Youâ€?re jokingâ€?: Bad Science""""Accurate prediction is possible, but companies still get it wrong: Predicting Market Success""; ""Where modern companies are heading: Creative Disruption""; ""People do some very strange thing: Microtrends""; ""Social media has changed everything: Socialnomics""; ""CHAPTER 5. CREATIVITY: HOW CAN WE INSPIRE IT, AND CAN ANYONE DO IT?""; ""Thereâ€?s a lot of brainpower around: Cognitive Surplus""; ""You never know whatâ€?s there until you have a look: Poke the Box""; ""Oblique approaches work better than direct ones: Obliquity"" ""You can do business and have fun: The Business Playground""""The mind needs software too: Think!""; ""Creative exercises can help: Sticky Wisdom""; ""You can try using a system: Zag""; ""CHAPTER 6. OBSERVATION AND LANGUAGE: ITâ€?S ALL IN THE TELLING""; ""Why do we speak like this?: The Language Wars""; ""Even academics have a view: On Bullshit""; ""Be careful what you say: Exceptional Service, Exceptional Profit""; ""We do talk a lot of rubbish: Why Business People Speak Like Idiots""; ""Work out what not to say: Bad Language""
• Publisher Details: London : Bloomsbury Pub
• Publication Date: 2012
• Extent: 1 online resource (203 pages)
• Subjects: 658.8; Business & Economics -- Sales & Selling -- Management; Marketing; Business; Business; Marketing; Sales & marketing management; Electronic books; Abstracts; Reviews
• Languages: English
• ISBNs: 9781408159705; 1408159708; 9781408175736; 1408175738
• Related ISBNs: 9781408157213; 1408157217
• Notes: Note: Includes bibliographical references (pages 126-188) and index.; Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.