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HARVARD Citation
Kotler, P. et al. (2017) Principles of marketing : 7th European edition. [Online]. Harlow : Pearson Education Limited. Available from: http://access.bl.uk/ark:/81055/vdc_100049750286.0x000001
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Kotler, P. et al. (2017) Principles of marketing : 7th European edition. [Online]. Harlow : Pearson Education Limited. Available from: http://access.bl.uk/ark:/81055/vdc_100049750286.0x000001