Greener marketing : a global perspective on greening marketing practice.: a global perspective on greening marketing practice. (2017)

• Record Type: Book
• Editors: Charter, Martin; Polonsky, Michael J
• Contents: Sect. 1. Strategic developments -- Sect. 2. Greening the 'marketing mix' -- Sect. 3. Case studies.
• Edition: 2nd ed
• Publisher Details: Abingdon, Oxon : Routledge
• Publication Date: 2017
• Copyright Date: 1999
• Extent: 1 online resource (432 pages)
• Subjects: 658.802; Green marketing; Marketing; Aspects sociaux; Environnement; Green marketing; Marketing; Bedrijfsinterne milieuzorg; Ecologische aspecten
• Languages: English
• ISBNs: 9781351283069; 1351283065
• Related ISBNs: 9781874719144
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.