Retail marketing management. (2003)

• Record Type: Book
• Further Information: Note: David Gilbert.
• Other Names: Gilbert, David, 1947 March 2
• Contents: Cover -- Retail Marketing Management -- Contents -- About the contributors -- Preface -- Acknowledgements -- An introduction to retailing as an activity -- The Retail Environment -- The Growing Importance Of The Retail Industry -- The Study Of Retailing -- Retail Definition -- The Dynamic Nature Of Retail Change -- The Structure Of Retailing In The UK And Europe -- Conclusion -- Exercises -- References and Further Reading -- An introduction to retail marketing -- Retailing and Marketing -- Need for a Strategic Approach -- The Development of Marketing -- Definitions and Concepts of Marketing -- The Differences Between Marketing and Selling -- Marketing Management Tasks -- The adoption of marketing -- The Marketing Environment of the Company -- Alternative business philosophies -- Marketing orientation -- Conclusion -- Exercises -- References and further reading -- Consumer behaviour and retail operations -- Consumer behaviour in the retail context -- Comparison of behaviourist and cognitivist -- The main theories of consumer behaviour -- The buying decision process and the implications for retail management -- Understanding motivation -- Maslow's hierarchy model -- Demographic factors -- Socio-Economic Categories -- Role And Family Influence -- Social Influence -- Conclusion -- Exercises -- References And Further Reading -- The management of service andquality in retailing -- What constitutes retailing?. The Service-Product Concept -- The Intangible-Tangible Product Continuum -- A Classification Of Service and Quality -- Implementation Of Service Management -- Why there is growing emphasis on control of quality -- What are the key terms for quality?. Characteristics of quality -- Quality auditing systems -- Is quality a cost or a long-term benefit?. Conclusion -- Exercises -- References and further reading -- The retail marketing mix and the retail product -- What is the marketing mix?. The marketing mix for services -- are the four PS sufficient -- Target markets -- The retail product -- A breakdown of retailing as a product -- Store layout -- Conclusion -- Exercises -- References and. further reading -- Merchandise management -- What is merchandise management?. Methods of planning and calculating inventory levels -- Merchandiser skills and profile -- Category management -- Range planning -- Space allocation -- Merchandise assortment and support -- Negotiating the purchase -- Conclusion -- Exercises -- References and further reading -- Retail pricing -- Understanding price as a concept -- Price sensitivity -- Further factors influencing pricing -- Approaches to pricing the retail product -- Pricing and the relationship to value -- Markdown policy considerations for retailers -- Conclusion -- Exercises -- References and further reading -- Retail communication and promotion -- Setting objectives -- Communication effects -- Advertising -- Sales pro.
• Edition: 2nd ed
• Publisher Details: Harlow New York : Financial Times/ Prentice Hall
• Publication Date: 2003
• Extent: 1 online resource (xiii, 457 pages), illustrations
• Subjects: 658.87; Marketing -- Management; Retail trade; Marketing -- Management; Retail trade; Marketing; Management; Detailhandel; BUSINESS & ECONOMICS / Industrial Management; BUSINESS & ECONOMICS / Management; BUSINESS & ECONOMICS / Management Science; BUSINESS & ECONOMICS / Organizational Behavior; Electronic books
• Languages: English
• ISBNs: 9781405870313; 1405870311
• Related ISBNs: 0273655116; 9780273655114; 9788177588255; 8177588257
• Notes: Note: Includes bibliographical references and index.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.