Principles of marketing. ([2017])
- Record Type:
- Book
- Title:
- Principles of marketing. ([2017])
- Main Title:
- Principles of marketing
- Further Information:
- Note: Philip Kotler, Gary Armstrong, Lloyd C. Harris, Nigel Piercy.
- Other Names:
- Kotler, Philip
Armstrong, Gary M
Harris, Lloyd C - Publisher Details:
- New York : Pearson
- Publication Date:
- 2017
- Extent:
- 1 online resource (675 pages)
- Subjects:
- 658.8
Marketing
Marketing - Languages:
- English
- ISBNs:
- 1292092890
9781292092898
1292170662
9781292170664 - Access Rights:
- Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
- Access Usage:
- Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.
- View Content:
- Available online (eLD content is only available in our Reading Rooms) ↗
- Physical Locations:
- British Library HMNTS - ELD.DS.173750
- Ingest File:
- 01_122.xml