Marketing management. (2017)

• Record Type: Book
• Further Information: Note: Brian Sheehan.
• Other Names: Sheehan, Brian
• Contents: Basic business economics -- Vision, mission and leadership. Inspirational dreams -- Competitive business strategies -- Brand identity and shareholder value -- Managing people -- Handling a crisis -- The numbers -- Ethical issues and legal compliance.
• Publisher Details: London : Bloomsbury Visual Arts
• Publication Date: 2017
• Copyright Date: 2017
• Extent: 1 online resource (184 pages)
• Subjects: 658.8; Sales & marketing management; Marketing; Marketing -- Study and teaching; Marketing -- Management; Marketing; Marketing -- Management; Marketing -- Study and teaching; Business & Economics -- Marketing -- General; Management & management techniques
• Languages: English
• ISBNs: 9781350034204; 1350034207
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.