Listening to the voice of the market : how to increase market share and satisfy current customers /: how to increase market share and satisfy current customers. (©2009)

• Record Type: Book
• Further Information: Note: By R. Eric Reidenbach.
• Other Names: Reidenbach, R. Eric
• Contents: Front cover; Contents; Foreword; Section I: Defining the VOM; Chapter 1. Customers or Markets?; Chapter 2. The Product/Market Matrix Identifying Which Voice to Listen to; Chapter 3. Customer Value versus Customer Satisfaction; Section II: How to Listen; Chapter 4. Collecting the VOM; Chapter 5. Questionnaire Basics; Chapter 6. Building the VOM Architecture; Chapter 7. Modeling Market Value; Chapter 8. Understanding Your Competitive Value Proposition; Chapter 9. Loyalty and Vulnerability Analyses; Section III: How to Use the VOM; Chapter 10. Driving Competitive Planning with the VOM1. Chapter 11. Identifying SS Projects with the VOM1Chapter 12. Monitoring Change Effectiveness with the VOM; Chapter 13. Managing Your Net Promoter Score with the VOM1; Index; About the Author; Back cover.
• Publisher Details: Boca Raton New York : CRC Press Productivity Press
• Publication Date: 2009
• Copyright Date: 2009
• Extent: 1 online resource, illustrations
• Subjects: 658.83; Marketing research; Consumer satisfaction; Consumer satisfaction; Marketing research; Electronic books
• Languages: English
• ISBNs: 9781282504073; 9781420093315; 1420093312
• Related ISBNs: 128250407X; 9781420093308; 1420093304
• Notes: Note: Includes bibliographical references and index.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.