Dictionary of marketing. (2011)

• Record Type: Book
• Further Information: Note: A. Ivanovic, P.H. Collin.
• Other Names: Ivanovic, A, 1949-; Collin, P. H (Peter Hodgson)
• Edition: Fourth edition
• Publisher Details: London : Bloomsbury
• Publication Date: 2011
• Extent: 1 online resource
• Subjects: 658.8003; Sales & marketing; Marketing -- Dictionaries; BUSINESS & ECONOMICS -- Marketing -- General; BUSINESS & ECONOMICS -- Distribution; Marketing; Reference works; Language Arts & Disciplines -- Reference; Language: reference & general; Electronic books; Dictionaries
• Languages: English
• ISBNs: 9781408102138; 1408102137
• Related ISBNs: 0747566216
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.