1. Dictionary of advertising and marketing concepts. (2016) Authors: Berger, Arthur Asa, 1933- Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Dictionary of marketing. (2011) Other Names: Ivanovic, A, 1949-; Collin, P. H (Peter Hodgson) Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗