Shopper marketing 101 : making brands shopper ready /: making brands shopper ready. (2015)

• Record Type: Book
• Further Information: Note: Nitish Rai Gupta.
• Authors: Gupta, Nitish Rai
• Publisher Details: London : Bloomsbury India
• Publication Date: 2015
• Copyright Date: 2014
• Extent: 1 online resource
• Subjects: 658.8005; Sales & marketing; Marketing; Consumer behavior; Advertising, Point-of-sale; Consumers -- Decision making; Shopping -- Decision making; Advertising, Point-of-sale; Consumer behavior; Consumers -- Decision making; Marketing; Shopping -- Decision making; Sales & marketing management; Business & Economics -- Industries -- Retailing; Retail sector; Electronic books
• Languages: English
• ISBNs: 9789384898106; 9384898104
• Notes: Note: Online resource; title from EPUB title page (OverDrive, viewed May 15, 2015).
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.